Fanny Lakoubay, Director of Content, SEO & SEM
Fine & Decorative Art Appraiser
“I first hired Eti to help us set up the artnet company style guide based on the Chicago Manual of Style and art writing standards. Eti’s great experience in writing for art institutions and knowledge of all major style guides made our choice easy. And the result was great: three years later, artnet still has the same manual of style that keeps growing.
Eti also helped artnet on many other projects, such as writing online marketing descriptions for the new, redesigned site and art category descriptions for landing pages on art styles. Eti’s work ethics and writing are outstanding. And I would recommend her for marketing and expert copy to anybody.”